Beti Bachao, Beti Padhao is a social campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls. Beti Bachao, Beti Padhao scheme was launched on 22nd January 2015 by PM Modi.

It is a national initiative jointly run by the Ministry Of Women And Child Development, the Ministry Of Health And Family Welfare and the Ministry Of Human Resource Development. It initially focused multi-sector action in 100 districts throughout the country where there was a low child sex ratio (CSR).

Female feticide has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. According to census data, the child sex ratio in India was 933 girls per 1,000 boys in 2001, which dropped to 918 girls for every 1,000 boys in 2011 is alarming. The decline in the CSR is a major indicator of women disempowerment. Since coordinated and convergent efforts are needed to ensure survival, protection, and empowerment of the girl child, the government has launched “Beti Bachao, Beti Padhao” initiative.

Mahendra Foundation Trust is associated with “Beti Bachao, Beti Padhao” campaign. Mahendra Foundation Trust aims at spreading awareness regarding Save Girl Child, Educate a Girl Child in the rural areas to stop the female feticide.